The Chevy Music Showcase has been an amazing opportunity to develop and grow as a director and producer.

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With it we created high quality content for the Chevy dealer groups in OKC, Dallas-Ft. Worth, St. Louis and Kansas City that resonated with the music communities there.

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In doing so, we gave substance to the Chevy dealers' claim as supporters of local music, and gave artists a new platform to reach more fans.

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It gave the brand something to share on social media that fans actually wanted to see.

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Because the integration of the product was tasteful and appropriate, we were able to find the sweet spot connecting fans and brands to content.